T.U.B Investing

Vested with initial price at US$53.50 and average price of US$57+. Cerence used to be my biggest position. It has now gone to 2nd place due to my aggressive adding to Digital Turbine. Regardless, I have as much faith towards Cerence as I have towards Digital Turbine.  You can refer to my 1st article on Cerence here. There is information below that could be repetitive and if they are repeated it meant that this is VERY IMPORTANT . I have also stated I have 2 portfolios– 1st one is mixed SG with US companies. 2nd one has 90% US companies. Thus, Cerence and Digital Turbine are in the 2nd portfolio, contributing almost 15% to the portfolio. Without further ado, let’s get to the 25 Must Know about Cerence and why it remains a high conviction for me. The Business 1. As per my first article, Cerence is a WHITE LABEL company that is behind the voice recognition/command system in the car such as Mercedes, Audi, BMW, Nio, Xpeng, Toyota and many more. Remember “Hey BMW” or “Hey Mercedes” ?...

Vested with an initial price at US$53.50. This is the 2nd company that I am writing under this series. Currently my average price is at around S$45+ and it is the biggest position I have in my portfolio. I do believe, despite its current market share of about $5bn and the significant price gain, the company is still relatively unknown and few has written about this company. Thus, I do hope this will provide my readers with an understanding of my opinion about this big unknown company. Part 1 – What the Company Does?  Taken directly from their website, "Cerence is the world’s leading provider of automotive assistants, creating intelligent, flexible and intuitive in-car experiences for the world’s leading automakers. With deep integration with the car itself and the flexibility to bring drivers’ expansive digital life into the car, we stand in a league of our own." In human language, it is a WHITE LABEL company that is behind the voice recognition/command system in the car suc...